Jul 8, 2010

Advantages Of Online Products Directory in B2B Space

With the emergence of growing business needs accompanied by tough competition, companies are constantly in need of better business strategies to market their services and products. Advertisements are one among the best strategies adopted by companies these days to promote the sales of their products and services. Today, more and more companies resort to advertisements as it is a proven tactic to accelerate their business, even though it is comparatively expensive. Nevertheless, in the case of small business enterprises or companies that have commenced their business recently find it difficult to spend huge amounts on advertisements. Such companies opt for the products directory to list their services and products.

The products directory is tantamount to the yellow pages, the only difference being that it is available online. The products directory has a list of all the products and services which are listed in particular categories. This makes it easier for the customers to search for any specific product according to their requirements. The Indian products directory has a wide list of various products and services offered by many companies. There is a wide variety of products directory and products catalog on the business websites. However the specification provided by each directory is varied. Some of the products directory include the detailed specification of the company and even provides a description of its products where as some of them limit their specifications to just the name of the company and its products.

These directories are classified depending on the kind of products and services. To simplify the process of searching, some of the directories are further classified into specific categories like chemicals, computer, cosmetics, jewellery, electronics, fashion accessories, building and construction etc. There is even a specific category for the variety of services offered by the different companies such as the call center services, financial services, event management etc. With the fast paced growth of technology and the internet, products directory have gained immense significance in contributing to the acceleration of overall business. These directories have the advantage of being convenient and easy to use. With the help of these online directories, companies can give required exposure to their products and services thereby leading to better channelization and increased business profits.

These online directories, which serve as a platform between the sellers and buyers, prove to be one of the best methods to gain publicity among prospective clients. Such directories are most useful when the target market involves international clients. Buying and selling online is the only option available for businesses which involve international marketing. With the assistance of the online business directories, exporters can list their products along with detailed descriptions of the same. Some directories even have the provision of permitting the exporters to list their websites. The small business enterprises benefit manifold from such online directories as they can acquire maximum exposure in the business front with minimal expense.Thus now companies can register their names, contact numbers and detailed specifications regarding their products on the products directory and can easily promote their business.

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