Aug 27, 2010

Better Business Opportunities through B2B Marketplaces

The business to business marketplace is an online marketing facility offered by the internet to promote business opportunities. It is a common platform that is widely used by exporters and importers for business transactions. The B2B marketplace helps to improve trade by posing as a meeting place for suppliers, manufacturers, retail and wholesale dealers.

How Does a B2B Marketplace Help To Promote Sales?

Compare to the large enterprises, it is the Small and Medium enterprises that benefit from these online marketplaces. The business opportunities that the small industries obtain from such e-markets are wide and varied. Let us examine briefly how the online web portals help companies to improve sales and revenue.

  • Utilise advertisements as a means to obtain wide exposure: Advertisements, in its conventional form, can be very expensive. Companies are known to spend huge amounts on ads to promote their products and services but the small and medium enterprises can hardly afford to spend a large amount. Such companies can take advantage of the B2B marketplace.
  • Use of product directories and catalogs: Companies can list their products in the product directories. Each product directory has specific catalogs where the products can be listed according to their respective types. This accelerates the search process.
  • Extensive marketing: These web portals conduct extensive marketing of the products continuously. This helps to extend business opportunities by manifolds.
  • International market: With the use of such e-markets, products are also made available to buyers in the international markets. Manufacturers, buyers and sellers who visit the online marketplaces can place orders from any part of the world.
  • Reliable and authentic: Most of these web portals, that help to create business opportunities, are reliable and trusted by millions of sellers and buyers. Both time and money is saved by resorting to such e-markets.
  • Use of forums and trade leads: These online trade ventures utilize forums to build better communication between sellers and buyers. Companies can also buy trade leads through such marketplaces which will help them to improve sales and maximise profits.
  • Faster method of marketing: Listing companies in the online directories saves plenty of time. Marketing is done within a short span of time and results are obtained almost immediately.

Through the effective use of these electronic web portals, companies are able to deliver effectually to the target audience. With the inclusion of trade shows, video chats and e- newsletters, companies can accelerate their business opportunities and maximise revenue. Taking advantage of these online markets, companies can involve in commercial transactions with any number of buyers and sellers at one time.

The growing use of internet and search engines has contributed to the spurt of e- markets. These e-markets have opened a world of business opportunities for many companies regardless of their size and type. These portals prove to be an excellent tool to accelerate the pace of trade even in times of recession. This is exactly the reason why the small and medium enterprises consider these online marketplaces an integral part of their trade.

Continue reading ...

B2B Vs B2C: A Comparative Study

B2B: The channel, through which two business organizations connect with each other and work together to get the best out of their respective core competencies, is termed as B2B Marketing. The two organizations can be a wholesaler and a retailer, or a manufacturer and a wholesaler or a retailer.

B2B Industries: The B2B industry constitutes not only the business organizations, but, also the channels through which they sell their products and services. The B2B Industry is not restricted to a particular sector, but, spreads across agriculture to science, apparel to FMCG to hardcore services, home appliances to industrial supplies and lots more.

Functioning in a B2B channel brings along certain impediments, quite different from that of functioning in a B2C or any other channels. Hence, these individual organizations work in tandem with certain authoritative bodies, which, with their expertise provide solutions to unique marketing challenges and barriers along the process. The bottom line remains “customer satisfaction”, whether; the customer is in form of another business body or an individual consumer.

B2C: Business to consumer marketing is defined as “marketing of the products to a consumer market”. Here consumers are buyers of those products that are not business related. B2C products include goods and services such as food, clothes, cars, houses, phone services, credit repair services, etc.

B2C Industries: B2C features on a large target market, interested in a single step buying process and shorter sales cycle. Top of the mind recall help in creating brand identity. B2C marketing tools include merchandising and point of buying activities like coupons, displays and store fronts. This type of marketing focuses on the benefits of the product. The purchases are made more on emotional factors than professional motives. The target audience here is more interested to know how a particular product or service will benefits them personally.

Business Opportunities: From what we have understood:
  • In case of B2B marketing, one normally connects to one partner or several trusted partners because this marketing encourages relatively static list of trading partners
  • Although the two categories employ similar marketing programs such as direct marketing, internet marketing, advertising and public relations, they differ in their communication message co-incidentally creating difference in the related marketing activities
  • In B2B the logic behind the product plays the main role, while in B2C, the product needs to capture the emotional aspect of the customer
  • B2B marketing takes place between two business players, maximizing the value of the relationship. Normally, B2B features a multi-step buying process and longer sales cycle.
  • B2C is product driven and focuses on maximizing the value of the transaction. B2C marketing is highly brand driven, encouraging the shopper to purchase, remain loyal and potentially pay a higher price.

On a concluding note, we can say that the difference between a B2B and B2C business opportunities depends solely on the buyers’ emotional perspective about the purchase. When consumers make buying decisions based on status, security, comfort and quality, they are definitely B2C business customers. Whereas, when the buying decisions are based on increasing profitability, reducing costs and enhancing productivity, we can be well assured that they are the B2B customers.
Continue reading ...

Aug 19, 2010

An Overview of the Exports Business in India

Exports business India is coming out of the phase of depression, with most of its popular exports regaining a strong position in the global trading map. The credit for this should be given to the increase in manufacturing power and quality of good India export to the world.

The Indian exporters are taking advantage of the growth of small and medium sized enterprises who are constantly improving the quality of main exported items. Also, the popularity of business directories and b2b marketplaces has contributed towards the rise in export. The following discussion provides an overview of the Indian export business.

What Latest Figures Say?
As per the reports the Indian export business witnessed a rise of 35 percent in May 2010 and stood up at an impressive figure of $16.1 billion. It was just a year ago that the Indian export figures dropped by 18 percent. The Indian trade deficit improved to $88.9 billion in the year 2009 from $121.4 billion in 2008. The first two months of the current fiscal year recorded a further improvement with trade deficit recorded as $10.4 billion.

Major Exported Items
Here is a list of major items exported by the Indian exporters to the world:
  • Cotton apparels and textile goods are the most exported items from India. In 2009, almost 17 percent of the exported goods consisted of cotton apparels.
  • Diamonds and other jewelry items from India are popular among various foreign markets. In 2009, the diamonds accounted for 14.5 percent of the total export, while jewelry items stood at 6.2 percent.
  • Pharmaceutical preparations contributed 10.4 percent to the total export from India.
  • Industrial organic chemicals, industrial machinery, tobacco, waxes and agricultural products are other top items exported by the exporters in India.

Fast Growing Export Items
Apart from those mentioned above, there are other items that are growing as fast exported items from India. Here are some of these items:
  • Dairy products and eggs showed an increase of 199.7% from 2008 to 2009.
  • The export of computers increased by 174 percent between 2008 and 2009 and is expected to keep on growing at a consistent rate.
  • Precious metals worth $24.7 million were exported in the year 2009.
  • Petroleum products and natural fibers like cotton and wool too experienced rise in their export in 2009.
  • Nuclear fuels and military equipments were other major items that showed increase in their export by the Indian exporters in 2009.

Major Export Markets for India
The United Arab Emirates and the United States are the two major export markets for India, as various export items from India are in great demand in these two nations. In 2009, 12.3 percent of the total items exported by the Indian exporters went to UAE, while 11.7 percent went to the USA. China and Singapore are other major export markets that cater to the exporters in India.

The Indian exports industry is huge and it has the ability to cater to many markets around the world. The government in India is making all good attempts to make use of b2b marketplaces and SME sector to ensure a consistent growth rate of Indian exports.

Continue reading ...

Benefits of Using HR Consultants Services for Your Business

Organizational setups are complex structures and there are many things that need to be taken care of simultaneously. Implementing human resource or HR strategies is a vital but difficult task at the same time when you wish to run the business efficiently.

HR consultants are the specialized individuals or teams of individuals that help in keeping a business up-to-date with the HR legislation. A number of staff and employee management issues can be easily resolved by the qualified and experienced human resource consultants. As a business owner, you can obtain following advantages from HR consultant services.

Removing Burden from Administrative Staff
The companies running without human resource consultants usually have their administrative staffs taking care of HR issues. This leads to lower efficiency of the administrative staff towards the main purposes they are employed for. By employing HR consultants, you can reduce the burden from the administrative staff.

Maintaining HR Strategies
It is very important for a business to have its human resource strategies in line with the main business objectives. HR consultant services are of great help in ensuring that human resource strategies are implemented and followed without any loophole. Here are certain things an HR consultant can do for you:
  • Performance review system integration with the business.
  • Effective communication of decision-making process.
  • Easy succession planning.
  • Providing training to line managers and so on.

Guiding Managers for Better Employee Handling
Another benefit of HR consultants is that they guide the managers to implement HR policies and handle the various employee related issues. These include:
  • Health and safety needs of the employees
  • Maintaining discipline among the employees.
  • Management of issues like sickness and absenteeism from work.
  • Grievance handling
  • Redundancy among employees.

Training and Development
An important part of a company is to train and develop the skills of the mangers and employees for the future needs. HR consultants have the knowledge of doing this in the most appropriate manner. On-the-job training, team work initiatives, mentoring and coaching and soft skill initiatives are the important things that an HR consultant can easily implement.

Other Benefits of HR Consultants
An HR consultant can also help in suggesting how to reward employees with remuneration, employee rewards and various types of incentives. Besides, the HR consultants help and guide the organizations in analyzing the success of mergers and acquisitions.

Communication among employees at various levels is an important requirement for all types of companies and businesses. To effectively achieve the target, your business requires having good human resource consultants. In other words, overall human capital management is possible by hiring good consultants.

How to Hire HR Consultants?
HR consultant services are available at online business directories and b2b marketplaces. You may search in local as well as global b2b directories to find the best consultancy services for your company. Determine your HR needs and have a look at the experience of the HR constancy services to choose the best one.

HR consultants are essential to manage the most important assets of your business called employees. Investing in these services should help your business to achieve the best rewards.

Some Important Service Sectors In B2B Marketplace:

Continue reading ...

Aug 10, 2010

What Attracts Buyers to Your Bedroom Furniture Store

Homeowners have become more demanding when it comes to the selection of bedroom furniture. People have developed new tastes and preferences to attain a graceful look to their bedrooms by installing unique furniture items. The credit actually goes to the furniture manufacturers who come up with innovative ideas and styles to trigger interest among the buyers.

The bedroom furniture suppliers too contribute by making various items available to people in different regions. However, the end-buyers purchase furniture from the stores and they are attracted towards the stores that cater to their needs. Here are some tips for the bedroom furniture sellers to grab attention of the intended buyers.

Different Furniture Items
Homeowners usually purchase different furniture items for their bedrooms in one go. It could be the occasion of buying a new home or renovating a bedroom, people prefer stores that act as one-stop destinations for their bedroom furniture needs. Beds and wardrobes are the main furniture items for a bedroom. Besides, the items like vanities, armories, dressers and storage cabinets are the furniture items of great importance.

Nightstands, chests and mirrors too are popular among the purchasers of furniture for bedroom. Bedsteads, drawers and blanket boxes are options items, but selling them adds to your customer base. The stores selling mattresses and bedroom decoration items have even more chances of attracting the homeowners.

Furniture Materials
Homeowners spend considerable money to purchase bedroom furniture and they are more conscious in selecting the right material that lasts longer. Wooden furniture is available in different varieties, including pine wood furniture, oak furniture, hardwood furniture, walnut furniture and rock-hard furniture. Besides, there are furniture items made of different metals. Mattresses for bedrooms too are made from various types of fabrics. So, you must offer a complete variety of furniture made of different materials to attract more and more buyers.

Furniture Dimensions
The sizes and installation space of bedrooms differ from one house to another. Moreover, the entrances of different houses and bedrooms differ. So, different buyers look for bedroom furniture available in different sizes and dimensions. Give different options to your intended buyers to make your store popular.

Variety in Style
Homeowners look for bedroom furniture in variety of styles and patterns to make the right choice. The choice of color is important as well. By giving different options in terms of style and color, you can make more people visit your store.

Furniture for All
The store that offers furniture for different members of the family has more customers. Apart from selling the furniture for adult bedrooms, you must also sell the furniture for the children bedrooms.

Furniture Price
The price range for bedroom furniture is an important consideration for different buyers to select a store. If your furniture store offers furniture in different price ranges, it caters to different types of buyers.

The conclusion is that you must purchase different varieties of bedroom furniture from bedroom furniture suppliers to make your store popular among masses and classes. By doing so, you provide some great reasons to the buyers to look up to your furniture store.

Continue reading ...

Aug 3, 2010

Timeless Fascination for Branded Handbags

Branded handbags have been a fascination for women down the ages. It adds to their style statement and is considered a very important accessory in the wardrobe of a woman. However, designer handbags are quite expensive and it is mostly flaunted by celebrities and the elite class of the society.

Fashionable Designer Handbags

Owning branded handbags is a dream come true for most of the women. These handbags are very popular for their beautiful designs and varieties. Designer handbags are coveted by women due to many reasons.

These handbags are authentic and are known to retain their quality. They may be expensive but it is well worth the price. Such expensive handbags are available online too. Some of the most famous brands of handbags can be purchased online through the B2B web portals. The branded handbags are chic and comfortable and that makes it more popular among fashionable people.

Some of the most famous branded handbags are Prada, Gucci, Christian Dior, Marc Jacobs, Chanel, Tod’s and so forth. Most of these designer handbags are available online. These chic and trendy handbags are manufactured by leading companies in latest colors and fashions.

The branded handbags are available in a wide variety of designs and so women have a wide option of choosing from among the different varieties available.

Women Love Designer handbags

The branded handbags are long lasting and durable. When women shop for handbags, they usually choose a handbag that can accommodate their valuables as well as last for a longer time. Known to be highly fashionable, most women love to flaunt the recent trends of handbags and the designer handbags are best suited for such purposes.
Most of the famous designer handbags have designs and patterns that are timeless and priceless. Women carry handbags while attending parties, social events and official meetings.

The branded handbags have been designed to meet the various requirements or to match a specific style. They can be used to match different outfits in different occasions. Women tend to purchase a number of designer handbags that match their beautiful outfits. With many of the branded handbags, manufacturers showcase latest trends of designer bags that are absolutely alluring.

Designer handbags can be bought online by visiting some of the authentic websites. Most of the famous brands of bags and accessories sell their products online through the B2B portals. Through these online portals, you can also buy used designer bags which are as good as the new ones.

Since the designer handbags are in great demand these days, buying these bags in bulk is more profitable than retail purchase. Not all people can afford to buy designer handbags but there are many online websites that offer designer handbags at affordable lower rates. These handbags are actually refurbished and then sold at a lower rate. This way you can be a proud owner of a designer handbag which costs less and is equally good.

Branded handbags are not just bags; they are an integral part of your outfit. So just choose the right handbag and feel complete and elegant.

Continue reading ...