Jul 13, 2010

The B2B Market Place: An Understanding

To understand the B2B Marketplace, we first need to understand each of the other components like:

B2B As a Term: The term describes commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer. Contrasting terms are business-to-consumer (B2C) and business-to-government (B2G).

B2B Business: The trade that takes place between the different bodies constituting the B2B Market scenario comes under the study of the B2B Business. They can be the manufacturers, the suppliers, the retailers, the exporters and the importers. These individual bodies which are not restricted to a particular location or area spreads across the boundaries.

B2B Industries: The B2B industry comprises of the authoritative bodies and the companies who sell their products or services through the business to business (B2B) channels. These bodies lend a helping hand to these companies who face unique marketing challenges and opportunities vastly different than a typical business-to-consumer (B2C) channel. These B2B companies seek expertise marketing efforts to provide business customers with relevant information necessary to drive revenue growth and achieve customer satisfaction. The industry helps in knitting an online channel to help build and nurture long-term customer relationships. The authorities in this field of B2B business relentlessly work with these small medium and big companies to improve their marketing effectiveness through implementation of segment-based marketing programs that more relevantly speak to the prospective clients. More efforts and works are underway to expand to additional marketing programs, measure business impact, and assist the organizations to catalyze and accelerate the business scenario in this industry. The B2B Industry spreads across agriculture to science, apparel to environment products, FMCG to hardcore services, last but not the least, home appliances to industrial supplies and lots more.

Finally, coming to the B2B Market Place, we need to understand them as the platform on which the rest of the components take support. The Online B2B marketplaces have been redefining the Business to Business industry in India. These market places have been relentlessly working to provide the best product directory of India, with larger than normal number of Suppliers, Buyers, Exporters and Manufacturers. Through these market places, the suppliers and buyers will find genuine and verified trade leads from all across the globe, as well as India.

The B2B market places have proved to be immensely popular. Each of the market places has their unique style of conducting the trade and matching the market players. Some of the exclusive services for members include provided by them can be listed as:

  • Product Directory
  • Trade Leads
  • Virtual Office
  • Blog Promotion
  • Email Marketing
  • Search Engine optimization
  • Brand Promotion
  • Renovation of existing company’s official site
  • Advertising and News Room facilities etc.

These bodies are fast setting the stage for Indian manufacturers, suppliers and exporters to expand their network both nationally and internationally. The companies get launched with certain revolutionary concepts in an attempt to further boost the selling prospects of Indian suppliers and to push them on higher growth plane.

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