Jul 3, 2010

Import Export Trade Leads And B2B Marketplace: A Know How

Import Export Trade Leads : It refers to the trade leads, which are designed to match the existing exporters and importers. In the Global Market, products are not limited to the boundaries of a particular nation. The supply of raw materials, the manufacturing of the goods, the distribution of these goods to the customers (who can also be of foreign nationals), constitute an interesting process of searching and contacting. These searches through the various search engines and finally getting in touch with the concerned authorities, involve the process of Trade Leads in Export and Import (EXIM).

To have a better understanding, let’s study the components separately and in-depth:

Trade Leads: Trade Leads are the basis of initializing any trade between two bodies. Trade leads can be generated by many different marketing campaigns or many different sources.
  • Mailings
  • Fairs
  • Trade Markets
  • Phone (Call Centers)
  • Database Marketing and Websites are some of the potential sources.

Some of the recent Lead Generation techniques include referring to the Business Intelligence or Information Portals. For instance:-

  • Dun & Bradstreet (For North America)
  • Kompass (For Europe)
  • Indiamart (For India)

Other effective sources of Trade Leads can be through:

  • Google Ad words
  • Ads in trade publications
  • Membership in associations like Direct Marketing Association is also a viable option.

For Small Businesses: An effective and alternate lead generation channel is the professional networking website called Linkedin. It’s a free networking through which we can contact our prospects and contact them through In-Mails (which are paid).

Trade Offers: As the name suggests, they are the offers proposed in the course of trading for an economical and profitable deal. These offers are made to the prospects with associated discounts and allowances, which are undoubtedly tools of Sales Promotion, to attract better offers. There exist various kinds of discounts and allowances at every stage of the business. Some are given to the suppliers; some are given to the manufacturers while some to the middle men, who act as mediators in carrying out smooth negotiations and deals. Finally, purchasers and end customers too enjoy the benefits of these discounts through competitive pricing.

B2B Trade Leads: They are the key to the survival of any B2B Company. B2B companies across the world spend billions of their currencies and resources to find Leads – they buy, they capture, they generate, they do everything possible to keep their sales funnels filled with Leads. It is the breather for any B2B operation. With numerous manufacturers and suppliers hogging the market, these leads help in getting in touch with the right choice at the right time for the best business.


With so many search engines available at the press of a button, choosing the right one and putting it at the best use, lies at the user’s knowledge and experience. With globalization, the world has no doubt become a small place, but, the vastness of opportunities and the depth of innovation have also increased in the same pace. Thus, EXIM Trade Leads are effective tools to dabble and move faster than the fastest.

1 comment:

Jacob said...

An effective and alternate lead generation channel is the professional networking website called Linkedin.