Sep 2, 2011

What Are Different Components of an Online Business Directory?

Online business directories follow the concept of the traditional yellow pages, but the former have many more components that make them far better than the printed directories. An online business directory makes the right use of the concept that businesses in different categories can be placed and searched at one comprehensive source.

The two main type of online business directories are B2C business directory and B2B business directory. Each of these types serves different sets of audiences, but both have a number of components in common. Learn about the components of these directories that make them the popular business tools.

Trade Leads
The most attractive component of an online business directory is the space for posting trade leads. Not only the business providers, but the business buyers can also post trade leads at b2b directories. Buy leads are posted by the buyers who wish to purchase specific products and services. And those selling business post sell leads at these directories. So, it becomes easier for both the groups to get their business intentions fulfilled.

Product catalogs
Product catalogs are other useful components of an online business directory. These catalogs serve as the sales copy for the business sellers who use these catalogs to provide detailed information about the products and services. The online business directories have unlimited space for every business seller to post their product catalogs. Moreover, the information in these catalogs can be updated by the business seller as and when required.

Search Tools
The search components of an online business directory help the business buyers and sellers to save time and find one another with ease. You can imagine how difficult and frustrating it can be to search for specific businesses in the printed business directories. On the other hand, the online product directories allow one to easily search for desired businesses.

Call to Action
The traditional yellow pages and business directories were used only for advertisement purposes. The call to action components at the online product directories can help a business owner to enjoy sales conversions. If a customer or a business buyer finds a specific business that fulfills his requirements, he can use ‘send enquiry’ or ‘place an order’ buttons to show his interest.

Great Support
An online business directory lends support to both the buyers and the purchasers through a number of components. For example, these directories reserve exclusive space to highlight the featured products and categories that help the businesses in these categories to gain more exposure. Product and business reviews are other components present at these directories that help the business selection easier for the buyer. To expect high level support from an online directory, you must choose a reliable and popular directory to post your trade leads.

A buyers and suppliers business directory on the internet bridges the gap between traders from different cities and countries. And a b2c directory makes the online shopping experience convenient for the customers. All these components and aspects make online business directories much more powerful business tools than the traditional classifieds and yellow pages.

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